The lady behind Cath Kidston

Today I was lucky enough to be invited to a speculator Fellowship event at Wella Studios in London. Off I went in my bright green jacket (sometimes I do question my fashion choices but at least cars can't miss me as I dive across the busy streets). I get to attend some fantastic things as part of my role as PR and Marketing Manager so I never take for granted what I get to see. This was no exception! I was that excited I even took a selfie on the train (insert awkward looks from fellow travellers - what a poser!)

I got a front row seat too - which is a massive benefit of my job as unfortunately my photos just aren't as great from the back. 

I thought it only fair I give you an insight into this fantastic lady and the brand she has built so keep reading :) 

Cath Kidston took to the stage in a rather humble manner and I was automatically attentive to everything she had to say (not just because of what I was there to do). This woman gave us the opportunity to understand her as a person and I felt honoured. This event is the first of a long line of calendar dates we will be adding and if they are amazing as this I honestly cannot wait. 

I heard about how Cath Kidston was a name chosen so her clients could easily find her as the Internet wasn't so well utilised then. Her brand became about accessorising the home with mugs, iron board covers and table cloths and her approach gave her many challenges. She was open about how she sought investment to assist with the business running but that gave her new aspects to deal with. I personally loved her ability to captivate the audience with personal anecdotes without even realising how in awe we were. I particularly loved her trip down memory lane in which she talked of forgetting to lock her shop in the early days but finding nothing got stolen as everyone just assumed it was a bric and brac shop. 

There was an opportunity to ask questions in this intimate environment and again she honestly and openly talked about her relationship with her husband and how she chooses to relax. Don't be surprised if you bump into her walking around Selfridges admiring the atmosphere and the ambience! I aim to look out for her and entice her for tea and cake with me! Although she has only just stopped working every day so tracking her down might be hard - this lady truly has the passion for her brand and deserves the success she has both here and internationally! 

If you get chance to attend an event Cath Kidston is at then snap it up! I felt very lucky and I cannot wait for the next Fellowship event of this kind. If you want to find out more about our upcoming schedule get in touch or if you have any questions then please ask. 

P.s if you can add her book to your shopping cart as I really don't think you would be disappointed!